Preferred Benefits

Find answers and implement solutions.

Technologies: Google Analytics, Mailchimp, WordPress

Services: Content Strategy, Design, Email Marketing Strategy, Website Development, Website Redesign

The Challenge

A need to be responsive

Preferred Benefits needed a digital partner to redesign and develop its existing website using WordPress to customize a responsive theme on all viewing devices.

The Process

Ensuring compatibility

Buckeye Interactive designed five custom responsive themes and a refined homepage concept, installed and configured WordPress, designed a branded email template that integrated with MailChimp, set up Google Analytics to measure site performance, ensured site compatibility across all major browsers, and entered and formatted content. We also provided custom 1-on-1 training for content and asset management on the site along with annual support and maintenance.

The Impact

An easily maintained website

With the work done, Preferred Benefits had a responsive, easy-to-maintain website .

Note: Preferred Benefits has since been acquired by HUB International, and continues to provide innovative retirement planning services to organizations and their employees, and wealth management services to individuals.