John Gaylord, Co-Owner and General Manager

Gramercy Books Bexley

Gramercy Books Bexley

 

Started by local author Linda Kass and seasoned bookstore manager John Gaylord, Gramercy Books is a locally-owned, independently minded, carefully curated neighborhood bookstore located in the heart of Bexley, Ohio. Not only is it a beautiful space, but the team has assembled a fantastic range of events to serve as a cultural hub of activity.

CHALLENGE
Gramercy was in search of an ecommerce website that would allow them to not only showcase their inventory of books online, but more importantly highlight the great programming they have scheduled. Having chosen a proprietary platform, we needed to ensure that the brand was well represented to reflect the Gramercy in store experience online.

APPROACH
We extended the Drupal base template to create a fully customized website for a fluid brand experience. By integrating captivating photos of the bookstore and crafting different mobile and desktop layouts to personalize the user experience based on screen real estate we were able to create a website that truly fit Gramercy’s needs. A lot of attention to detail was placed in the display of events to ensure people could quickly peruse what was happening soon. And to keep people updated on scheduled events, we created custom email templates and an automated “Welcome” email that rewarded members for signing up to the Gramercy Newsletter and enticed them to come into the store.

PARTNERS
The Gramercy brand was created by Mynte Design Co. Brand photography was taken by James Henthorn.

TEAM
Blake Williams, Danielle Williams

 

gramercybooksbexley.com