braXos, one of our wonderful support clients, needed help with their product page launch for their new product, Liftoff, a touchless elevator technology. The existing product pages braXos had were not providing the end user with the necessary information. Also, they weren’t as visually dynamic as they needed to be.
Our content strategists performed a full content evaluation of the product pages, conducted competitor and industry research, and completed keyword research in preparation for the new product page template.
From there, our designers and developers created a LiftOff product page that performed so well we migrated the other braXos products to the new template.
Our first major step toward a refreshed and more user-friendly website mainly started with LiftOff. Once we designed and built the product template, we co-wrote and edited the copy and optimized the new page for the target keyword(s). After the launch of LiftOff, we migrated the remaining product pages to the new template. And then we continued our revamp of the site by reimagining the Solutions, About, and News pages.
The refresh made the product pages both more user friendly and visually appealing. Working collaboratively with the braXos team, we increased traffic to the product pages and the overall site by over 60%!
And we’re continuing to update the braXos website monthly with new page designs, new functionality, and new content. Our work with the braXos team is ongoing!
“Buckeye Interactive helped us transform how we were presenting our Products pages to our customers. The new template informs and engages our different audiences about our product in ways we weren’t doing before. We’re so pleased with the results and so are our website visitors!”
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